Let's say you have a trial sign-up page on your website (we will use Ntractive as an example here). Using our Simple Object Access Protocol (SOAP) web services and adding just a few lines of code (30 lines in our case), you can have all of the leads signing up on your website funneled directly into your Sales Element as they are submitted. This allows your sales team to have access to that information in real-time, very powerful stuff!
This same code could be used to send data from your internal database or any other system that is capable of sending a Simple Object Access Protocol (SOAP) envelope. The possibilities are endless.